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“Thank you for coming to the game, paying my salary, and watching this historically horrendous seven-win, 63-loss team I’ve helped assemble.” That’s what Brett Yormark, the New Jersey Nets chief executive, should have said to two fans sitting courtside during the Nets’ loss to Miami on Monday night. Hell, he should have tattooed it to his face, or at least included it in the marketing for “Free Tax Return Night”—the worst promotion giveaway in sports history. Instead, when Nets' fans recently donned the infamous brown paper bags over their heads as an act of frustration and protest over what still has potential to be the worst season in NBA history, Yormark heatedly confronted them. He left his plush courtside seat, walked over to likely one ...

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