Yankees Overtake Manchester United as Most Valuable Team Brand

Posted: 14th June 2010 by Greg Cohen in MLB
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From Forbes : Add another accolade to the Steinbrenner family trophy case. Their New York Yankees have dethroned Manchester United as the world’s most valuable team brand. It is the first time since we started tracking brand value--the portion of a team's overall value that is derived from its name as opposed to its market and league--across sports three years ago that the Bronx Bombers have topped our list.

The Yankees brand is worth $328 million (21% of their $1.6 billion total team value), while we calculate the Man U name to be worth $285 million (16% of their $1.835 billion value). The two teams swapped spots as the Yankees saw a merchandising frenzy thanks to a 27th World Series title and the opening of their new stadium. Gross sales of World Series and Yankees champions ...

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