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Amid yet another rumour-proven-false involving disgruntled Ottawa Senator Dany Heatley, it's time to assess this situation for what it is: futile in the short-term, potentially lucrative in the long-term for Ottawa.
The fact is, the time to trade Heatley was several months ago at the outset of his trade request.
When that didn't happen, Ottawa sports writers and bloggers could probably have put away the keyboards until the cold hits the air ...