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LeBron James’ Number Switch: A Tribute To Jordan or Marketing Strategy?
Posted: 2nd March 2010 by Christopher Lane II in NBA
On Tuesday, Cleveland Cavaliers superstar LeBron James finalized paperwork to officially change his number after this season.
He has decided to drop the No. 23, in a "tribute" to Michael Jordan, according to James, and take No. 6, the one he had previously worn in the Olympics.
James had previously mentioned his intentions of honoring Jordan by switching his number in November, stating that the number should be retired by every team, ...